Skift sprog:

Political marketing

What are the characteristics of modern political organizations? This talk takes a closer look at how the parties in particular today work to a greater extent like professional companies. The parties test the voter market, design political products and invite a long-term relationship with the voters. The newest toolbox from political marketing and how these options change the democratic debate are put into sharp focus as well as what this means for the ‘back door’ of democracy.

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With humor and perspective as clues, I hold a number of talks in Denmark and abroad. They are based on my books, research and contacts with insiders in the political realm of the western world. 


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